Let’s give City College a world-class enrollment growth plan.

More enrollment equals more state funding—plus more support for faculty, staff, and students.

Reignite School Enrollment

More enrollment equals more state funding—plus more support for faculty, staff, and students.

BEN KAPLAN

FROM SCHOLARSHIP STUDENT TO BEST-SELLING AUTHOR

ABOUT Ben

As a marketing expert, I’ve helped grow enrollment at leading institutions.

Let's spark more enrollment by custom-tailoring outreach to each type of student.

As a marketing expert, I’ve helped grow enrollment at leading institutions.
Boost Summer Enrollment

BOOST SUMMER ENROLLMENT

Boost Summer Enrollment

BOOST SUMMER ENROLLMENT

Under state regulations, districts are actually allowed to “double up” summer enrollment in a given fiscal year—for example, counting both summer 2023 and summer 2024 enrollment to their 2023‑24 school year enrollment calculations.

This provides us with a unique opportunity to expand marketing efforts for the summer period.  Unfortunately, City College’s existing strategy does exactly the opposite.  Due to limited course offerings available over the summer, many students find it difficult to enroll in summer classes unless they do so right at the beginning of the enrollment period.  Additionally, many base offerings are not offered in the Summer:  For instance, ??????

To give an added boost to summer enrollment, we could allow for shorter classes delivered on a online or hybrid basis.

Regulations Give Districts Flexibility on Reporting Summer Enrollment. SCFF calculations rely on data that community college districts report. For some components of SCFF, including the low‑income student counts and student success points, districts must report their data for each fiscal year beginning with summer term and extending through spring term. (For example, data for the summer 2021 term through spring 2022 term were used for these components of the 2021‑22 SCFF calculations.) For many years, CCC regulations have contained a loophole for summer enrollment. For SCFF calculations, summer classes that have a census date in one fiscal year and end in the following fiscal year may be reported in either fiscal year.

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  • Branding Strategy
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Reignite School Enrollment
Other key strategies

Additionally, colleges have increased outreach to local high schools, and many colleges have created phone banks to contact individuals who recently dropped out of college or had completed a CCC application recently but did not register for classes. In addition, a number of colleges have begun to offer more flexible courses, with shorter terms and more frequent start dates (rather than only offering typical semester start dates).

Reignite School Enrollment

Four-year transfers.


New English speakers.

Career shifters.

Adult lifelong learners.

Dual high school enrollees.

Professional development workers.